What are the new B2B sales and marketing trends leaders in both fields should embrace in 2017 and beyond? Find out here.
Read the full article at: linkis.com
From http://vwcg.com/post/157822730511
Mastercard has unveiled a raft of digital payments innovations, but is warning of the challenge it faces to find digital talent.
Read the full article at: www.marketingweek.com
From http://vwcg.com/post/157821617401
5 Keys to Falling Back in Love with Your Business – Business Consulting, Business Growth… https://t.co/Wem33rBKYN https://t.co/mdREhcYKsd
Read the full article at: upflow.co
From http://vwcg.com/post/157821312416
Take advantage of these virtual PBX system features from RingCentral to propel your small business.
Read the full article at: www.ringcentral.com
From http://vwcg.com/post/157821148941
Big corporations need new strategies in a world of digital disruptors. That means setting ambitious visions and coming up with concrete action plans. The new C-suite mantra: “What’s your play?”
Digital technology is radically changing the behavior of individuals, corporations, and entire societies, and disruption seems to be the new normal. CEOs are faced with the dual challenge of protecting their backyards from upstarts and incumbents while simultaneously devising strategies that will guide their growth for the next five years.
For most, this is a daunting task. If you are a senior executive faced with these challenges, how do you ensure the continued growth and sustainability of your company? Or, to put it another way, What’s your play?
Some Fortune 500 companies are doubling down on defensive strategies, promoting cost efficiency and productivity to protect their core business. Others are attempting to “future-proof” their business model through acquisitions. For instance, following a five-year acquisition spree, Walmart’s $3 billion deal with Jet.com signals a serious commitment to competing with Amazon.com. General Motors Co. is clearly thinking about the future of car ownership with its (unsuccessful) attempted acquisition of Lyft.
None of this is wrong, and the logic makes sense. But is either approach sufficient to sustain the growth and health of your business and demark you from competition longer term? We believe not.
When challenged by a host of disruptors who are exploiting traditional market dynamics, finding growth opportunities in increasingly onerous regulatory and competitive conditions is hard these days. And harnessing the power of constantly evolving digital technology to break down well-established barriers to entry and devise new business models is a complex endeavor. To rise above the fray in this challenging context, you need to find ways to fight a battle you’re well positioned to win. For leaders of big companies, this means capitalizing on an ability to do things the disruptors simply can’t — set an ambitious vision, plan globally, invest strategically, and mobilize considerable resources to assert digital dominance. In other words, elevate above the level of the disruptors and transform your scale from a liability into an asset.
This may sound easy, but it isn’t. Too many companies are still formulating their growth strategies based on traditional growth planning approaches — yearly cycles, historical analytics, and incremental thinking. With the velocity and uncertainty that characterize this new digital economy, traditional growth planning has reached the end of its useful shelf life. It just won’t get you there.
Companies need to reframe the way strategy is formulated around three fundamental truths, and plot their next steps by embracing and owning these truths:
Truth 1: You can’t analyze your way to the future; you need to invent it.
Traditional analytical models that have been the bedrock of strategic planning for years are important as a means of establishing a foundational understanding of the world that exists today and the current opportunity areas. However, if you are looking to define a strategy that will enable your company to achieve disproportionate growth and create competitive advantage, you need to push beyond pure analysis.
What if the razor industry, dominated in the United States by giants Gillette and Schick, had looked beyond known competitors to anticipate the value in a direct-to-consumer subscription service? Would the e-commerce razor delivery company Dollar Shave Club have had such a meteoric rise? And would powerhouse Unilever, which acquired the startup in 2016, have expanded as meaningfully into the shaving business?
What’s your play?
Successful digital strategy requires a blend of deductive analysis and the type of inductive reasoning that powers the creative leaps that anticipate, and often open, fundamentally new markets. To help your organization se
Read the full article at: stantonchase.smh.re
From http://vwcg.com/post/157782639306
Learn the business problem solving methods as used by top consulting firms – 2day programme with Dr Marc Baaij https://t.co/6v8gFxTMWl
Read the full article at: www.rsm.nl
From http://vwcg.com/post/157481933216
Has Big Auto finally come around to the Tesla way of thinking? According to Tree Hugger*, “In past instances of technological disruption (the shift from landlin
Read the full article at: evannex.com
From http://vwcg.com/post/157060470456
There are some easy and effective ways to manage your remote digital marketing team. Here are five cloud storage providers you can use to become productive. Read the full article at: www.smallbusinessbonfire.com
From http://vwcg.com/post/157018124196
Your email signature is important and a good marketing tool. Make sure you are formatting it so it can be something that helps you sell more products.
Read the full article at: twofeetmarketing.com
From http://vwcg.com/post/157017861061
A Hong Kong store is selling individually boxed strawberries, imported from Japan, for 168 Hong Kong dollars (or about $21.60) each
Read the full article at: time.com
From http://vwcg.com/post/156984337886
The state’s largest dental insurer plans to sell new low-cost coverage, and dentists fear losing income.
Read the full article at: www.bostonglobe.com
From http://vwcg.com/post/156984092771
These unique digital marketing ideas look at cutting down the time your marketing tasks take.
Read the full article at: smallbiztrends.com
From http://vwcg.com/post/156983704166
There are many factors which you need to ponder upon in order to evaluate the effectiveness of any attribution model available. Be aware of where
Read the full article at: www.semrush.stfi.re
From http://vwcg.com/post/156983371006
When it comes to sales prospecting & email marketing campaigns, email subject lines are an ever-changing landscape. KLA Group’s Kendra Lee offers guidance.
Read the full article at: www.channele2e.com
From http://vwcg.com/post/156940496851
This proven formula enables startups to get their customer experience right from day one.
Read the full article at: www.inc.com
From http://vwcg.com/post/156938527331
It might seem like an odd thing to say but Aldi is making Brits richer just by competing with the other chains. And that is why competition is the consumers’ best friend.
Read the full article at: www.forbes.com
From http://vwcg.com/post/156938422036
Avoid toothaches, cavities, and gum disease with these tips to keep teeth healthy from childhood through old age.
Read the full article at: www.webmd.com
From http://vwcg.com/post/156937157286
